Introducing Shuti

I threw open the doors to my online shop four weeks ago now and after a seriously busy first few weeks it's time to rest and reflect…..which is what my ethos is all about!

After over 20 years as a hairdresser, and most recently running my own hair salon in my home county of Hertfordshire, I was often asked for my top tips for keeping hair healthy between appointments. My answer was always to sleep on silk, as it’s a naturally soft fabric that smooths the hair and leaves it less frizzy, knotted, oily or dry. Plus it helps save time on styling your hair in the morning…. meaning more time to press that snooze button!

While my salon was closed during the first lockdown, creative inspiration hit and I had that lightbulb moment…. Why don’t I create my own range of the best, luxury silk pillowcases and hair accessories to help more people discover nature’s secret to no more bedhead?

So, I set to work researching the optimum momme mulberry silk for nurturing healthy hair and skin while you sleep and sourcing the most beautiful silk fabrics for my new range. 

A year on and it's all come together with the launch of Shuti (shut-eye)! 

My first range includes luxurious 22 momme mulberry silk pillowcases in two colourways, mulberry silk eye masks and silk scrunchies in skinny or medium sizes. 

At times during that set up year I wondered if it was all worth it, while I juggled learning about websites, shipping, packaging with my busy life as a mum of three. But hearing the glowing feedback from my first customers makes it all worthwhile! 

Life’s too short to sleep on anything but the best. 

And self-care has never been more important. I truly believe that looking after yourself helps you look and feel healthy and happy from the inside and out. Switching to a silk pillowcase and silk sleep accessories are an essential luxury for you and those you love, helping your hair and skin to look amazing and you to feel more confident to show up each morning.

Try it for yourself…. I created Shuti to help you get the best night of shut-eye every night.

Sweet dreams,

x Jess